Everybody knows that software-intensive product development in the UK is broken.

But like the proverbial Elephant In The Corner, not many people seem to want to talk about it - let alone DO something about it. Maybe it's been broken everywhere, for so long, that people have just come to take it for granted - as The Way Things Are.

Business people seem resigned to waiting months or years for software which only does Just Half What You Wanted!™, and development people seem resigned to complaining about Life, The Universe and Customers Who Constantly Change Their Minds®.

This whole sorry situation isn't much helped by the widespread ignorance of known solutions to the problem. Because these days, solutions there are. Simple, proven, workable solutions. Solutions that have been delivering outrageous results - like five-fold increases in productivity - for a few canny organisations, for years now.

Here's just some of the benefits we can help you realise:

• Happier customers who buy more
• Easier selling
• Revenues and market share up
• Improved profit margins
• More opportunities to innovate
• Reliable, predictable schedules
• Higher quality
• More productive, engaged employees
• A closer, more collaborative relationship between software developers and business people
• A more responsive, flexible, easy-to-manage business

Just How Broken Is Your Product Development Organisation?

Imagine how it might be, only ever travelling in cars with a broken gearbox, forever stuck in first gear. How would cars seem to you? Basically useful - but a bit slow and noisy, eh? And then there's that nagging doubt that things seem, well, wrong, somehow. But not having experienced anything else, how could you say? Bizarrely, we find ourselves in a world where most people have indeed only ever travelled with software organisations stuck in first gear.

So. What To Do?

First off, just Get MAD!

Get Mad about how much time, money and human potential you're wasting. Get Mad about how much market share, revenue and profit you're losing. Get Mad about how much needless stress and running- around it's causing. Then calm down a bit and find some other people in your organisation that care enough to get mad, too.

Next, start talking together. Begin to see just how broken your software-intensive product development really is. Learn about other organisations and how unbelievably productive a few have become. Look to the far horizons of what's possible. Be amazed at the scope for improvement in your own organisation.

Then, share your compelling view of how much better life COULD be, with as many people as will listen. Begin the journey! Just fix SOMETHING! If you're concerned about starting in the right place, we'd suggest you start with the ONE THING that's most obviously limiting your ability to get more business value out of your software development. And if you need any help with THAT, we'd be delighted to assist.

call Bob Marshall now on 01474 703940 to begin your journey
to the Undiscovered Country.